WHY HIRE A PROFESSIONAL PHOTOGRAPHER?
Have you ever searched through the MLS for homes for sale? If you have, you have probably sorted through many listings with photographs that you couldn’t quite make out. You didn’t have a full understanding of what the entire house look liked. Some listings may have only had a few photos and the resolution and lighting of those make them unclear and kind of scary. Was that place a dump? Is it worth going to check out?
In contrast, you might get a bit excited to see a beautiful listing with 25 photos, all clear, crisp, bright and inviting. You scan through the photographs actually able to see the different nuances of colors, textures and layouts. That listing is beautiful and might sell fast! Better go check it out!
See the difference?
During a study by Michael Seiler, founder and director of the Institute for Behavioral and Experimental Real Estate at Old Dominion University at Norfolk, Va, researchers tracked the eye movements of subjects who looked at online home listings and found that more than 95% of users viewed the first photo – the one that shows the exterior of the home – for a total of 20 seconds. After that, their eyes tended to flit all over the screen.
“Without an eye-catching photo, the battle is lost before it begins,” Prof. Seiler says. “You have to grab people’s attention within two seconds. Do it the way a billboard does.”
The study found that overall, when viewing an online real-estate listing, home buyers spend about 60% of their time on photos, 20% on the property description and 20% on the real-estate agents’ remarks section.
In our digital age the first point of contact with a house for sale on the market will be through the Internet. Grabbing the attention of more prospective buyers with professional photographs will lead to a quicker and healthier sale. Boost your marketing presence and shine above the rest on the MLS with beautiful, High Resolution photography.
Sanette Tanaka. 20 Seconds for Love at First Sight. The Wall Street Journal, 21 March 2013. Web. 25 Sept 2015.